Experience Optics for Life
- • Polarizing Technology
- • Advanced Coatings
- • More light but just the good light
The M7 LIFE lens enhances contrast, cuts glare, and has a balanced color for the best vision of your life.
40% Polarization Technology
Most sunglasses are over polarized. Great for fishing, but they kill contrast (flatten your view) making things dull and often are overly dark. Our tech is the sweet spot for polarizing - blocking glare but not killing the sparkle of life. It’s polarized, revolutionized.
There is nothing fashionable about our coating tech. Most of it is invisible, and that’s the point - making things better without showing off.
It’s materials science, chemistry and physics. Lots of big machines run by smart nerdy engineers who apply over seven advanced coating technologies, including hydrophobic, anti-glare, anti-scratch, infrared, and UV filtering to a brilliantly clear lens with zero distortion. Even the lens back gets a unique purple coating that absorbs reflected light and UV - keeping you safe and comfortable. It’s the stuff you don’t see that really makes us the most proud, and makes you have the best experience.
More light, but just good light
The LIFE lens is brilliantly bright allowing more of the best wavelengths of light to your eyes and brain, comfortable and safely. Our notch filtering technology is so good, our lenses don’t need to be dark to block glare and the intensity of the sun. From bright sun to shade, from the street to inside the car - put ‘em on and get living.