A different approach to optics

We believe most sunglasses are too dark, overly polarized, and primarily about fashion. Maybe they make you squint less, but they don't help you see better.
We've accepted the major brands' offerings as their best effort. We wear our shades, everything looks darker, and that's (not) acceptable. Pilots have been using non-polarized lenses for years. Those companies tout the absence of polarizing as a feature, without anything else to offer, accept a bendy frame. In some cases, they are worse than using nothing at all.

Our technology is different.

We learned how to filter light with such precision that we can eliminate a specific wavelength (color/energy). Conversely, we know how to enhance a wavelength, like the specific red warning light in the cockpit of a 373 jet, and make an iPad screen come to life. We call this notch filtering "noise cancelling for your eyes", because our tech is so precise we clean up all the wavelengths you don't need, and give you more of what you do. Its music to the eyes. You see better. You are more relaxed. You keep your glasses on at all times. We help you have the best experience.