The small mountain city of Boulder, Colorado has a self-appointed reputation as a progressive city, priding itself in activity and inclusivity. The active and outdoor-centric lifestyle practiced by those who reside in Boulder are thought to be an equ…
Read moreA lack of balance nearly drowned me. I was wound so tight, trying to be the best athlete I could be, that I sunk into isolation, where my performance, relationships, and creativity dimmed. I was working so hard to succeed, to fit what I thought I nee…
Read moreI am a nightmare to shop for. I claim I don’t want too many “things” and that I hate clutter, only to drop dollars on equipment I need. Or, supposedly need.The truth is, like anyone else, it’s not that I don’t want anything. It’s that I want the righ…
Read moreIn all of the years I have been a runner, an outdoor enthusiast, and a chronically busy overachiever, I can hardly remember a day without an objective.Today started no different; I ate breakfast with the intent of beginning the Saturday I’d planned a…
Read moreI did it. I designed some high-performance sunglasses and ran 100 miles through the mountains in Mexico. Well, it ended up being 117 miles, but who is counting past 100, anyway? It all hurts just the same.I went into both of these journeys blind. Und…
Read moreIt’s Friday, October 28th. I am about to run 110 miles through the mountains in Mexico. It’s the inaugural race, and no one knows what to expect. There isn’t even a Strava heatmap to ease the anxious unknown. As far as I can tell from my research and…
Read moreWhen it’s good, it’s good, when it’s bad it’s bad and when it’s crazy, you better hold on because chaos is a wild beast.And that is what we are in right now! A period of magnificent chaos. A head down, nose to the grindstone type of busy that feels h…
Read moreMethod Seven is different. We spared no expense in designing frames, colors, and brand voice. We didn’t want to get our name out there by adhering to meaningless ad reads or Instagram posts. We want to connect with our community in a way that goes be…
Read moreHi! I am back. I am sorry for my absence. Life seems to get away from me sometimes, especially when I am trying to train as a professional athlete, coach other athletes, AND help to launch an eyewear company.If it sounds impossible to you, thatʻs bec…
Read moreEAA AirVenture Oshkosh attendees and aviation enthusiasts could win one of seven prize packs simply for signing up as a subscriber with pilot sunglasses manufacturer Method Seven.AirVenture attendees, pilots, and aviation enthusiasts could win seven…
Read moreIf you're an indoor grower, you know the joy of sticky resin. But that joy can turn to frustration when it gets everywhere except on the buds. Fortunately, there's a new technology that can help: RESIN REPEL technology is a treatment that…
Read moreMethod Seven announces new Pilot lens offering, the FLT lens, as complement to game changing aviation SKY lens series As a follow up to the successful SKY lens product line, Method Seven has released a new lens series: the FLT lens. Boasti…
Read moreMethod Seven, a Santa Cruz, CA based innovators of protective eyewear for professionals, is proud to announce that they have full spectrum LED grow light glasses for women. Grow glasses are specially designed to protect against harsh artificial…
Read moreSanta Cruz, California-based eyewear company Method Seven has been developing sunglasses for pilots since 2015. Endorsements from aviation celebrities are accelerating awareness.What makes Method Seven’s eyewear stand out for pilots seeking eye prote…
Read moreHaving an idea is like a tight muscle. Maybe I say that because, as a runner, my muscles are always wound and taut. Perhaps a surfer would say it’s the tension in the water before a big swell. The energy primed to coil and release onto the sand or re…
Read moreDid you think this was all just a tease?If you did, I wouldn’t blame you. This has been a long time coming. But I am glad to surprise you! The Beta Team is locked and loaded. I hope our Beta Team shares their experience working with Method Seven Ultr…
Read moreHappy Monday! And happy Valentine's Day. Whether you celebrate Valentine’s Day enthusiastically or hate it for the corporate consumerism it promotes, I think any day to acknowledge the power of love is beautiful. So celebrate how you will and enjoy l…
Read moreAm I rambling yet?I ask myself that when I sit down to write these Musings every week. What makes up the present concept of Method Seven Trail is, in part, unorganized, excited, and jumbled thoughts that live in my head. I take meetings all day, stri…
Read moreIn last week's Musing, I went down the storytelling rabbit hole with my 2017 epic in the Grand Canyon with Jim Walmsley. We ran through the Canyon, chasing the female Rim-to-Rim-to-Rim Fastest Known Time but instead, I ended up hands between my legs,…
Read moreDid you know that when you turn your palms up to the stars, you absorb their light? The photons emitting from an unfathomable distance away seep into your skin, and the starlight becomes a part of you.I love the idea that we can soak up the stars. Wh…
Read moreWe have a dilemma here at Method Seven Ultra Trail. We have a concept. We have a vision (pun intended). We have momentum fueled by personality, inclusion, intrigue, and storytelling, and it is enough to keep us motivated and inspired. But as you k…
Read moreWe made it to the other side! It's 2022, and the year has taken off running. Literally and figuratively!Since my last Musing, we finished the M7 Trail Series, a massive project at Method Seven Trail. Phew. When I stepped into my role as Brand Manager…
Read moreThe last Monday of 2021! Good Lord, what a year it has been. While I think many of us looked to 2021 for hope and reprieve after an oppressive 2020, the final weeks of 2021 are still headlining with this dooming pandemic.Perhaps, I feel susceptible t…
Read moreIf you have been following my Musings, this point has likely been driven home: Method Seven is different. We are not following the tried and true selling strategies. We don’t have a product yet, here we are, already trying to capture your attention.B…
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