We've mastered the precision art of notch filtering—enhancing the light you need and blocking the light you don't. We perfected this for extreme cases, like flying fighter jets and working under the harsh lights of indoor agriculture. Then we tuned it for trail runners. Now, we've brought it to daily life because even jet pilots come down to earth to walk their dogs.

Our LIFE lens offers unparalleled benefits in the urban environment, where we spend most of our time—driving, scrolling through our phones in cafes, or cruising city streets. It cuts the heat radiating off sidewalks in summer, slightly warms up the cold city landscape in the winter, and features just enough polarization to cut car glare while enhancing contrast to make your world as "3D" as possible. Our lenses filter light so effectively they don't need to be dark, allowing you to wear them anywhere — always providing enhancement and protection without needing to take them off.

Once you try them, you'll never return to traditional dark, muddy lenses. Plus, our advanced coatings offer anti-reflection, hydrophobic, and anti-fog properties. Just look at the inside surface of any Method Seven lens, and you'll see a subtle yellow or purple tint—that's the coating magic at work. No other company integrates all this tech to ensure you have the best experience possible.

The Coup frame is timeless with its glossy finish and classic Wayfarer style. It's a bit smaller than our famous Evolution Frame but packs just as much attitude. The Coup frame perfectly blends style and functionality, featuring concealed flex hinges. Designed on the coast of Southern California, crafted, painted, and polished in Italy, and tested on the streets of Las Vegas. We call it a Coup because it looks like trouble—not the insurrection type, more like the James Dean kind.