We've mastered the precision art of notch filtering—enhancing the light you need and blocking the light you don't. We perfected this for extreme cases, like flying fighter jets and working under the harsh lights of indoor agriculture. Then we tuned it for trail runners. Now, we've brought it to daily life because even jet pilots come down to earth to walk their dogs.

Our LIFE lens offers unparalleled benefits in the urban environment, where we spend most of our time—driving, scrolling through our phones in cafes, or cruising city streets. It cuts the heat radiating off sidewalks in summer, slightly warms up the cold city landscape in the winter, and features just enough polarization to cut car glare while enhancing contrast to make your world as "3D" as possible. Our lenses filter light so effectively they don't need to be dark, allowing you to wear them anywhere — always providing enhancement and protection without needing to take them off.

Once you try them, you'll never return to traditional dark, muddy lenses. Plus, our advanced coatings offer anti-reflection, hydrophobic, and anti-fog properties. Just look at the inside surface of any Method Seven lens, and you'll see a subtle yellow or purple tint—that's the coating magic at work. No other company integrates all this tech to ensure you have the best experience possible.

Classic, hand-tooled in Italy - acetate has been the go-to for the fashion world because the material is so elegant and smooth, and the colors are rich and deep. We don't use acetate for our sports frames or flying frames because there are limitations to the design. We use acetate when we want something beautiful and luxurious and when the design is all about perfect fit and style. When we combine acetate with our performance lenses - bingo, fashion meets function, and even the Kardashians are saying, wow, we should try that.